SEO Blog
Google Analytics – Multi Channel Funnels
Google Analytics has just introduced an awesome new feature – Multi Channel Funnels. Announced in their blog just a few days ago, it allows you to analyse exactly what a customer does before he/she makes their purchase/completes your goal. Previously, whenever a conversion occurred, the last source that was clicked got all the credit – be it a direct visit, paid ad or banner, or organic search clickthrough. BUT, now you can see everything that contributed to that final conversion. You can see what the visitor did leading up...
read moreMarket Samurai Tool – Research Your Keywords
Keyword research is critical for any website, where you have a global audience. It should be the first step you do if you’re intending for people to come to your site via search engines (and I can’t think of any reason why you wouldn’t!!) Just to put in perspective, there are 1.8 billion internet uses worldwide! Even just in Australia: (which makes up a mere 1.2% of the world’s internet usage **) Between 1998 – 2009, household internet access has more than quadrupled from 16% to 72%, and access to computers...
read moreSEO Essentials
SEO Essentials is aimed to help you learn how to optimise your website to achieve the highest placement possible in the organic search results of the major search engines. It will also cover how to manage, optimise and track your Pay Per Click Ads to increase the quality of your ads and campaigns which will ultimately provide you with increased conversion and click through rates. As we move into the future, online marketing will be crucial for more and more businesses, and search engine optimisation will be the foundation of a successful...
read moreThe Importance of One-Way Links
One-way links are the links that originate from one site to another, but the target site does not link back to the original site. Why do we need these links? They have more “link juice” than reciprocal links as they are more indicative of a natural user linking to quality content. There are sites with lots of traffic that try to sell these kinds of links. The pricing of linking is different according to page ranks and traffic, but we advise against these kinds of artificial links. Your site should be geared towards providing...
read moreDuplicate content
Google’s official stance on duplicate content has been that they won’t penalise your site’s rankings if there are some legitimate reasons. However, users don’t want to see the same content across different sites, so it’s definitely something to avoid. Sometimes duplicate content can naturally occur, for example let’s say you have a normal page and a print-only version of the page, or a mobile version of the page. Each page will be indexed and have duplicate content, though hopefully you shouldn’t...
read moreThings You Have To Know in Blended Search Optimization
As Google’s search service is rapidly changing, a big question is how can site owners optimize their site for blended search? Blended search incorporates a variety of media like book listings, news, images, maps, social media, and so on. The vital prime real estate on page 1 results is constantly changing and it’s crucial to keep up. By introducing blended search, it provides some insight to Google wanting to highlight relevancy in search results. For example, including video in your search terms will likely promote some...
read moreGoogle Analytics- What is it all about?
Google analytics is a free web analytics tool, simple to use and a must to evaluate and measure your site and marketing promotions. You can enable Google Analytics in your site by adding a small snippet of code on all your pages. If you are using a platform like WordPress, you can find free plug-ins that make it very simple to install. Once installed, the data is updated daily. The data you obtain is very insightful with metrics that allow you to: Track the amount of visitors to your site, where they’re from, and whether...
read moreDomain branding
It is important to register a memorable domain name, since internet users also directly type web site addresses into their browser. However, there are some important points to look for when securing your special unique domain name: Shorter name that is memorable Easy to spell/type Relevant to your business/site If suitable, contains some keywords that you want to rank for If you are running a business or you have a long term vision of how your site will prosper on the internet, try to register other top level domains such as .com, .net ,...
read moreCommon Black Hat Techniques
Black hat techniques is common used in the SEO industry to describe fast-track techniques to boost a site up in the rankings, although search engines have caught up to many of the practices. You should avoid these at all costs, and focus on appearing natural to search engines. There are 4 commonly known techniques which unethically boost a website’s ranking on search engines: Keyword stuffing Exactly what the title indicates – excessive amounts of repetitive keywords in inappropriate places. Invisible text This is when text is...
read moreAppearing Natural to Search Engines
Online marketing and Search Engine Optimization is always evolving, with everyone trying to stay on top for their relevant search rankings. But it is important to appear natural to search engines to avoid being penalised and maintain your competitive rankings. Your link building strategy cannot look automated and artificial. Links must originate from different sources, (relevant sites are great sources) with varying anchor text. Inbound links will originate from other sites when you publish articles and content that is interesting and...
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