SEO Blog
5 steps to get your website running
With WordPress installed on your website, it’s time to get your blog running and looking professional! All you’ll need to do is: Select a Theme Add Posts Add Pages Add Plugins Add Widgets 1. Select a Theme This is one of the most exciting parts – choosing how your site is going to look and function. Keep this in mind when choosing your theme: Does it fit the purpose and content of your site? For example, personal websites are going to look different to business websites. Is it easy on the eye and easy to...
read moreDIY SEO Guide – Step 5 Google Places
Previously known as the Google Local Business Centre, Google Places allows you to list yourself on the Google Places Business directory and appear on the Google Maps. The great thing about this is that you will not only appear in the search results within Google Maps, you will also have a chance to appear in the generic search results. This is known as blended search where Google brings in different types forms of content such as images and videos into the one single search results page. I am sure you all have seen search results with images...
read moreGoogle Caffeine
On the 8th of June, Google announced the completion of a new web indexing system called Caffeine. Google Caffeine provides 50 percent fresher results for internet searches than it’s predecessor, and it’s the largest collection of internet content Google has offered. Google claims that whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was ever possible before. How Google Search works When you search the internet using Google, you’re not...
read moreDIY SEO Guide – Step 4 Link Building
Now link building can be a very long exercise, and in many cases if you are time poor you would outsource the bulk of this work, but at the very least you should submit your website to the free local business listings. Some notable ones in Australia are Hot Frog and True Local. If you do have time, link building can be rewarding exercise if done well. Follow our Link Building guidelines to ensure you get the most out of your link building campaign. The end goal is to get as many links into your site as possible, and for links to naturally be...
read moreDIY Website in under 30 minutes!
Have you ever asked yourself “I want a simple, professional looking website but don’t know how?” In the past you would have to engage a website designer, possibly a developer, and hopefully you’d have some way to update your site without needing to pay the company every time you wanted to make a change. Things have changed where you used to have to pay hundreds, if not thousands of dollars for your website. I will show you how you can have your own website up and running in under 30 minutes! The costs may end up being...
read moreHow Google works
This is a fantastic graphical representation of how Google works, courtesty of PPC Blog. Click on the image below to view the full image: Infographic by PPC Blog The site is run by Aaron and Giovanna Wall, who are the founders of SEO Book. Aaron is widely considered an industry expert on SEO and there are great resources on his...
read moreDIY SEO Guide – Step 3 Website Housekeeping
So now we are looking at step 3 of our DIY SEO Guide – Website Housekeeping. When I use the term housekeeping I am referring to your website’s HTML, Content Structure and Layout. These three aspects of your website are crucial for both search engines from an indexing point of view and your visitors in terms of useability. Cleaning up your HTML Here are some quick tips to clean up your HTML so that the search engines will love you even more: Include unique META data relevant every page wherever possible. Use the correct heading tags on...
read moreInternet Marketing Competition – join in the fun for free!
Internet Marketers don’t come more successful than Sean Rasmussen, one of the leaders in the world. He’s running an Internet Marketing Competition for the next 7 weeks, with up to $20,000 in cash and prizes! No catch, however the real prize in the competition is the learnings and experience you will gain by taking part in all the action. I’m definitely in the running, so check out the rest of the rules on his blog. Perhaps you will discover some exciting possibilities through internet...
read moreDIY SEO Guide – Step 2 Review your content
This is the second step to our DIY SEO guide. The first step covered was Keyword Research and you should check it out if you haven’t already. Let me start by saying Content is King. Content truly is the King of the internet (along side Google of course!) and it is the reason people visit your website. Now that you have researched the keywords that you want to target, it is time to update and create content which include, reference and describe them. All visitors to a website are consumers and what they are consuming is the content. So it...
read moreDIY SEO Guide
Do you have your own website that isn’t doing to well in the search results? The basic principles of search engine optimisation are also the fundamentals of having a great website that is useful and relevant. If you are considering paying a Search Engine Optimisation Company to optimise your site you should consider doing the basics your self first. That is why we are writing this quick and simple Do-It-Yourself Search Engine Optimisation Guide. The guide will consist of 5 easy steps that will help you bring out the best in your...
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